INTERSTITIAL ADS: UNDERSTANDING THEIR IMPACT AND EFFECTIVENESS

Interstitial Ads: Understanding Their Impact and Effectiveness

Interstitial ads represent a typical form of online advertising that appear during user interactions, such as finishing a level in a game or viewing a web page. These full-screen ads tend to prompt user attention for a short period before allowing them to resume with their activity. While some users consider them disruptive, interstitial ads can be

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